Post by kmstfatema on Mar 5, 2024 15:47:45 GMT 10
You did. You've created your buyer personas , understood their needs and developed your content strategy. Now all you have to do is start writing, publishing and putting away that file that tells you who "Marco - CMO of a food company" is in a drawer. Yeah? No… really not. With buyer personas you are just getting started. We have to update them because, as time pa**es, they change. After this lively introduction which, I am sure, will have caused you to have an apoplectic attack, I can rea**ure you.
Keeping buyer personas updated can be scary, but you have Germany Telegram Number Data nothing to fear. Today I will show you how much information you already have available to understand your potential customers , but, before we start, let's do a quick review. What are buyer personas? Why do you need to create buyer personas? They must be defined upstream of any marketing strategy because they clarify precisely what to talk to the public about, how, when and on which channels. A buyer persona includes information: demographic; ethnographic (such as interests); on the objectives (what he needs); about the problem or problems your typical customer faces in relation to your product or service; on opposition to the purchase; the challenges.
It is a real identikit that helps you imagine the potential buyer, giving him (or her) a name, a surname and a face. For many, a buyer persona should be created and abandoned at the bottom of the folder that contains the strategic information of a digital marketing campaign, but, as I told you before, unfortunately there is nothing further from the truth. It is unthinkable to believe that you can only do this job once, since the consumer changes and it is to him that your strategy must adapt. A practical example? Ten years ago, if I had wanted to reach Michele, a nineteen-year-old looking for a holiday for his high school exams, I would have chosen Facebook as the social network in which to invest for ADS campaigns. Today? I would bet everything on Instagram. Clear isn't it? So all I have to do is explain to you how to keep Michele up to date with the times.
Keeping buyer personas updated can be scary, but you have Germany Telegram Number Data nothing to fear. Today I will show you how much information you already have available to understand your potential customers , but, before we start, let's do a quick review. What are buyer personas? Why do you need to create buyer personas? They must be defined upstream of any marketing strategy because they clarify precisely what to talk to the public about, how, when and on which channels. A buyer persona includes information: demographic; ethnographic (such as interests); on the objectives (what he needs); about the problem or problems your typical customer faces in relation to your product or service; on opposition to the purchase; the challenges.
It is a real identikit that helps you imagine the potential buyer, giving him (or her) a name, a surname and a face. For many, a buyer persona should be created and abandoned at the bottom of the folder that contains the strategic information of a digital marketing campaign, but, as I told you before, unfortunately there is nothing further from the truth. It is unthinkable to believe that you can only do this job once, since the consumer changes and it is to him that your strategy must adapt. A practical example? Ten years ago, if I had wanted to reach Michele, a nineteen-year-old looking for a holiday for his high school exams, I would have chosen Facebook as the social network in which to invest for ADS campaigns. Today? I would bet everything on Instagram. Clear isn't it? So all I have to do is explain to you how to keep Michele up to date with the times.